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Review

The ghd Platinum+ is one of those purchases where you really do get what you pay for. I've tested plenty of straighteners, and this sits firmly in the professional tier—the kind of tool stylists actually use in salons.

What makes it stand out is the Ultra-Zone Technology, which maintains consistent heat across the plates even when you're gliding through thicker sections. The ceramic-coated plates heat up quickly and distribute warmth evenly, meaning less passes through your hair and less damage overall. It's genuinely noticeable compared to cheaper alternatives that cool down as soon as they hit your hair.

The colour-protecting technology is worth mentioning too. If you've spent money on colour-treated hair, this straightener has been engineered to protect it rather than strip it. The ionic technology reduces frizz and leaves your hair noticeably shinier—not a gimmick, actually visible.

For all hair types is a fair claim. I've used it on fine, wavy, curly, and thick hair, and it handles everything without needing excessive heat or multiple passes. The cordless option would be nice, but the professional-length cord is practical for actual styling.

The downside? It's heavy, and it takes a minute or so to heat up—but that's normal for professional-grade tools. You're also investing in a styling tool, not just a straightener, which means a learning curve if you want to use it for waves.

At £138.75 (33% off), this is a solid price for the Platinum+ model. You'll see the difference compared to budget alternatives, especially if you style regularly. Whether it justifies the spend depends on your hair care commitment, but if you're serious about protecting and styling your hair at home, this is worth the investment.