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Review

The Oral-B iO 3 Matt Black is one of those products that's genuinely better value at this discounted price than it has any right to be. Let me break down what you're actually getting here.

First, the toothbrush itself uses Oral-B's magnetic oscillation technology, which is the core of their more expensive iO range. It vibrates at 90 micro-vibrations per second across a smaller head compared to traditional Oral-B models, making it feel refined and effective. The brush itself is lightweight, the handle's matte finish feels premium, and it's genuinely quiet – I was surprised by that.

What sets this apart from budget electrics is the brushing quality. It genuinely cleans better than manual brushing or cheaper sonic toothbrushes. The pressure sensor is basic but functional, and you get three cleaning modes (Daily Clean, Gentle Care, and Sensitive) which covers most scenarios.

The bundle's practical too. You get a travel case (proper one, not flimsy), a charger pouch, and an extra head holder. The battery lasts about two weeks per charge, and it's USB rechargeable. At £54.16, you're paying roughly what you'd expect for an entry-level Sonicare or Philips equivalent.

The compromise? The iO 3 lacks the smart features of the iO 5 – no Bluetooth, no app tracking, no AI coaching. If you need those bells and whistles, step up. Also, replacement heads are pricey (around £30 for a two-pack), so factor that into the lifetime cost.

Worth it? Absolutely. This isn't a toothbrush trying to be something it's not. It's a reliable, well-built electric brush at a genuinely fair price. Ideal for anyone wanting to upgrade from manual brushing without gambling on unproven brands.